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The Brand Portal is an official resource for the entire University of Toronto community. Here, you can access guidelines, assets and other tools to help you develop engaging marketing communications that advance your division's objectives, priorities and reputation while strengthening the university brand at home and around the world.
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Popular tools and resources
Updates and new content are added regularly, so check back often.
Defy Gravity:
Our brand expression
Featured links:
• Read our brand story
• Explore the brand strategy
• The brand in action
Logos and brand identity
Featured links:
• U of T signature guidelines
• Using the Defy Gravity logo
• Access brand assets
Storytelling, writing and language
Featured links:
• Brand voice, tone and storytelling
• U of T language and terminology
• Writing principles
Microsoft templates and email signatures
Featured links:
• PowerPoint templates
• Word templates
Get Office templates Get email signatures
Websites and social media
Featured links:
• Branding websites
• Website styling
• Branding social posts
Go to web guidelines Go to social guidelines
More resources
There are even more guidelines, assets and resources to assist you.
Featured links:
• Advancement resources
• Event materials
• Defy Gravity merchandise
Need help?
If you don’t see what you’re looking for or have a suggestion, contact Brand Hub for assistance and advice.
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