Guidelines - U of T Brand Portal

Logos, Signature & Wordmarks

Description

Sidebar navigation

Introduction

Brand guidelines

Storytelling, writing and language

Introduction to storytelling, writing and language
Brand voice, tone and storytelling
Writing principles
U of T language and terminology
Punctuation and formatting
Common errors and misspellings
- U of T conventions and exceptions
- Other words to watch out for

Logos and brand identity

Introduction to logos and brand identity
U of T signature
Signature and text lockups
Co-branding and partnerships
- Internal partnerships
- External partnerships
Defy Gravity logo
The caret

Typography

Typography

Colours

Colours

Photography

Photography

Video

Video

Websites

Introduction to web guidelines
Using the signature and logo on a website
Web styling
Website building principles

Social media

Introduction to social media guidelines
Social media profiles
Social media posts
Social media principles