U of T communicates with a diverse set of audiences, from students, faculty, staff, alumni and donors to business and civic leaders, governments, foundations and the general public. These audiences have their own unique perspectives, interests and aspirations, and we should never think of them as a single, homogenous group.
We can communicate most effectively by maintaining consistency of voice, but also by reading an audience and understanding who they are and what matters to them. The audiences we aim to inspire and engage include the many people who want to solve today’s complex challenges.
Our role as advancement communicators is to demonstrate that U of T is the ideal place for realizing their personal goals and aspirations.
When communicating with students, for example, we want to present U of T as a place of limitless possibility. With alumni, we want to instill a sense of pride and position U of T as a lifelong resource for ideas, networks, connections and support. With donors, we want to acknowledge their role as agents of positive change and demonstrate how U of T is the ideal partner for realizing their philanthropic goals.